Spotlight of the Month: International Model Eva Rutten takes over the fashion runway.
Eva Rutten is challenging the modeling industry to be more diverse, by including women with curvier silhouettes like hers. Recently Eva solidified her modeling status in a major way, by walking for Joi Toi Clothing. In addition, some of New York’s buzziest brands like the Drew Felton Collection, Dorothy Shi Photography, and the international ”Killin It” Campaign for Terra Lifestyle, have been selling out of their apparel ever since Eva became the face.
I got the privilige to sit down with this rising young star, and talk about how she got her start, being yourself, and what the new “normal” is in todays industry.
Hi I am Eva Rutten, I’m 29 years old and born in Hilversum, The Netherlands. I grew up in Loosdrecht, a town next to Hilversum only a 30-minute drive to the capital Amsterdam! I began my modeling career at 12 years old. After my college graduation, I relocated to New York City, in pursuit of an international modeling career. I am currently under contract with Bohemia Group, an agency based out in L.A.
As a model, what’s one of the most common questions that you have to answer?
A common question that I am asked is, “are you too old and curvy to be a model?” I always respond that I’m glad to see how the industry has changed in the past few years. Bree Warren and Ashley Graham are two of many models, who are taking the fashion industry by storm, and illuminating that beauty comes in all shapes and sizes. These women, including myself, believe in our brand as we look to inspire other women to feel more confident in their own skin.
What has been your best experience so far in NYC and why?
I had the honor to model for Joi Toi Clothing in SoHo, during New York Fashion Week. They are a collaboration of two womens-wear designers, Mieka Reese (Rich Girl Candy), and LaToia Fergerson (Dillengers-Clothing). The event was hosted by The Fashion Bomb Daily, and I had the opportunity to network with Danny Williams who’s the editor for VIBE.com. I also got the chance to connect with Jennie Howard and Rae Holiday, who are two prominent fashion bloggers for E-Entertainment.
What are you most optimistic about for your future in the fashion industry?Culturally, we see trends evolve over time. The stereotype of how woman should look in the 1900’s has dramatically changed in 2017. In the 1920’s it was all about the flapper girl, in the 1950’s it was the hour glass shape, in the 1980’s the supermodel, and in 2010 it’s all about curves. As a curvy model, I would be considered to be more voluptuous, and to have a booty. My modeling type is curvy, and girls like me are athletically built. Contrary to popular belief, I want to continue to embrace who I am, and to inspire other women to do the same through my interviews and modeling campaigns.
You can follow & keep up with Eva Rutten and her career on Instagram here @usipower
I’m dreaming. I’m dreaming. I’m dreaming. 💔 Part 2 of 3.
Visuals off the project HER. ((Part 3 coming soon)).
This video was special because it was shot 2 days after my birthday on a snowy day in February. Both David & I didn’t know how things would turn out, we just knew that we wanted to shoot some dope visuals.
To our surprise the event turned out even better then both of us could have imagined, and turned into an actual house party. Big shout out to everyone who came out in the freezing cold to make this happen. Shout out to everyone who showed love. And shout out to everyone who supported but couldn’t make it!
Thank you to Ms. Rolonda Castle, the talented actress who flawlessly brought H.E.R. to life. Thank you to our incomparable Director of Photography Alice Millar, for visually capturing moments in a way that only she could. And thank you to our Assistant Director Lara Hemingway, for being on top of it all, and capturing some amazing polaroids that I am still in awe of.
More of the story soon to come … #HerTrilogy. 💔
A lot on my mind, so I wanted to put forth some new music: H.E.R. is a collection of songs inspired by a girl who broke my heart about a year ago. Listen. Enjoy. Share. Let me know your favorite song. – Parisian Tone